Vision & Mission

Pink Pakistan is a non-profit and non-government organization established with a vision to work for the welfare and well-being of the women of Pakistan. Aligned with the Sustainable Development Goals (SDGs), the foundation will actively work to:

  • ensure equal opportunities for women, along with full and effective participation in leadership roles at all levels of decision making in social, political, economic and public spheres of life

  • undertake reforms and formulate strategies to give women equal rights to economic and health resources

  • initiate and strengthen sound policies and legislation for the empowerment and well-being of women

  • eliminate all forms of discrimination and violence against women


To begin with, the foundation is dedicated to mitigating the threat of breast cancer in the local community through education, patient support, research and advocacy.  For combating the increasing prevalence of breast cancer among women in Pakistan, the foundation will focus on:

  • identifying women’s health concerns and providing holistic breast-health services including awareness-raising educational sessions, screening and patient support, particularly for the marginalized community

  • mobilizing all the stakeholders of the society for the support of breast cancer patients through building diagnostic capacity and improving the referral mechanism