Pink Pakistan is cognizant of the fact that empowering the women of Pakistan will aid towards driving a force of change. The trust aims to promote women empowerment particularly focusing on economic empowerment of the women of the marginalized community.
To fulfil this goal and focus on the financial stability of women throughout the country, Pink Pakistan has established ties with Akhuwat, one of the world's largest interest free microfinance organization, and multiple educational institutions such as Iqra University, Quaid-e-Azam University, Karachi University, Allama Iqbal University and Jinnah SMC University. The organizations have found similarities in interests and aim to help the underprivileged community in Pakistan. These organizations and institutions aid Pink Pakistan in through volunteer programs, joint researches, community engagements, and training and capacity building.
Pink Pakistan is determined to eradicate the economic hardships of women by concentrating on the following focal points:
Skills Based Training
Pink Pakistan will lay special emphasis to boost the skill set of women by providing 'Skills-Based Training'. This objective will primarily be focusing on equipping women with skills necessary to drive a livelihood, and get employment at a sufficient wage rate. The trust will conduct various workshops to provide practical hands-on learning; enabling the women to acquire skillsets that will help them excel in life.
Pink Pakistan will equip women with soft skills such as communication, teamwork, adaptability, problem solving, creativity, and work ethic. The trust will primarily strengthen their hard skills such as Computer Technology, Hard Communication Skills, Marketing, Block Chain and various accessible fields.
Pink Pakistan will subsequently focus on ‘Business Development Training’ to further strengthen the economic conditions of women in our community. The trust will encourage women to initiate businesses along with the provision of independent work opportunities. The skills acquired through the skills-based training will be put into practice to develop businesses.
Venture Capital Training and Microfinance
Teaming up with Akhuwat has facilitated Pink Pakistan to deliver ‘Venture Capital Training’ to women throughout Pakistan. Along with enabling women to establish their businesses, Pink Pakistan will foster a culture of Business Startups and provide financial loans to accelerate and promote their businesses.